In recent years, some young people have been hit by the once-futuristic millennial trend, with Y2K’s bold wardrobe first gaining acceptance from celebrities and fashion bloggers.
Kiko SHUSHU/TONG 22SS photo by unnell
What is Y2K ?
The full name of Y2k is “Year 2000 Kilo “.
The term originally had nothing to do with fashion, but came from a worldwide computer crash. In 2000, the Year 2000 Problem broke out, which caused a lot of problems for all programmers. The crisis was eventually resolved, but a mixture of admiration and fear for technology began to grow, creating an imaginative “futuristic aesthetic” for the turn of the millennium. That’s why a lot of the Y2K aesthetics we see today have digital and electronic elements.
We can still experience the joy of people in the middle of 20-to-21 century by reviewing this video.
Broadly speaking, Y2K refers to the pre-millennium pop culture, which peaked between 1993 and 2003 with optimism and techno-utopianism at its core. And aesthetics from the above explanation about Y2K can directly understand translation aesthetics for 2000, but not all the time appear aesthetic can define Y2K aesthetics, the main core is the sense of science and technology, and the human environment at the time about the future of the development of science and technology could have come out some things created by the suspect.
Internet just started at that time, science and technology electronics industry started under the background of development and interest in science and technology feeling, to computer Internet UI and electronic products, formed a distinct unique design style, the style is gradually extending to the fashion and design field, become the label of culture.
Y2K aesthetics is visually gorgeous and surrealistic, with an exaggerated and bold style and a sense of future technology. Under the influence of the environment at that time, there were many eye-catching innovations in different fields, such as film, music and fashion, resulting in many pioneering aesthetic products that continue to this day.
Millennium Mambo 2001 Charlie’s Angels 2000 Matrix 1999
Popular music style in the millennium Teen pop , its typical features include automatic adjust the sound (Auto – most cerebral sci-film), dance choreography, emphasizes the visual attraction, lyrics focused on teenagers, the theme is around love and youth, in found myself, to meet the advent of the era of friendship, change, and growing up, No matter how old the artists were or how long they repeated the chorus, it was related to the happy songs of today. Now, two decades later, the utopian futurism of the millennium has brought retro waves back to us, and Y2K elements can be found in many singers’ music videos.
“Around the same time, The British rock band Radiohead released its fourth studio album, Kid A, and experimented with the Internet and other technologies as they wrote, often slicing and dicing lyrics and grammar into random combinations. Thom Yorke became interested in synthesizer sounds, and the band began recording using computer software like Pro Tools and Cubase. “Technology gives us all the possibilities, and the possibilities are endless.” In 2000, Gorillaz released their first EP. The band appeared in the public as four maverick cartoon characters. The music style is a fusion of hip-hop, pop, rock, Gospel, post-punk and Techno and other styles, trying to break the hypocrisies of turn-of the century pop music. ” —— HOW art museum